Case Study: Macdoch Group achieves a scalable brand framework with Chapter

Macdoch Group refreshes its brand portfolio in 10 years with Chapter

Macdoch Group, a private investment group with a diverse portfolio, approached the vendor Chapter to update their brand portfolio. Their challenge was to better represent and connect with their increasingly diverse audiences, as their original brand identity was a decade old.

Chapter conducted a strategic review and developed a scalable brand framework for Macdoch Group. This solution maintained the credibility of the masterbrand while allowing individual business pillars to connect more meaningfully with their target audiences through specific identities and visual languages. The result was a fresher, more confident brand that supports business growth and expansion.

Macdoch Group