Case Study: Riverlights boosts sales by 160% with ChappellRoberts

Riverlights smashed sales goals by 160% with ChappellRoberts

The customer, Riverlights, is a master-planned residential community in Wilmington, NC. Despite its prime coastal location and numerous differentiators, it struggled to move beyond a local reputation and attract national home-shoppers. The vendor, ChappellRoberts, was engaged to provide branding, advertising, and digital marketing services to address this challenge.

ChappellRoberts developed a comprehensive integrated marketing campaign centered on a new brand personality and the "State of Shine" concept. The solution included new photography, billboards, brochures, OTT videos, Salesforce emails, digital ads, and an interactive Day Trip Itinerary Matcher Quiz. This strategy successfully positioned Riverlights as a highly desirable lifestyle destination. As a result, ChappellRoberts helped the client exceed its sales goals by 160%.

Riverlights