Case Study: Marina Pointe boosts lead volume and luxury brand awareness with ChappellRoberts

MARINA POINTE boosts lead volume by 26% with ChappellRoberts

The customer, Marina Pointe, a luxury lifestyle community, faced the challenge of building awareness for its unique waterfront properties in Tampa Bay. They enlisted the marketing agency ChappellRoberts to elevate their brand and generate quality leads by communicating that this dream lifestyle was an attainable reality.

ChappellRoberts implemented a solution focused on immersive, dream-like video content that showcased the daily Marina Pointe lifestyle. Their media team then targeted this content to reach the desired audience. The campaign delivered significant results for Marina Pointe, including a near sell-out of the first tower, a 26% increase in lead volume, a 105% increase in web sessions, and a 316% rise in social engagement.

MARINA POINTE