ChappellRoberts
27 Case Studies
A ChappellRoberts Case Study
The Crisis Center of Tampa Bay, a trauma-informed support organization, challenged the advertising agency ChappellRoberts to develop a new website that could save lives by effectively connecting people in crisis with vital resources. Their goal was to create a digital presence that reflected their compassionate brand and overcame the stigmas associated with mental health crises.
ChappellRoberts implemented a solution centered on targeted user journeys and empathetic content, transforming operational language into supportive and informative guidance. The agency also incorporated a unique feature allowing users to post messages of support for others, fostering connection. This innovative website design for the Crisis Center of Tampa Bay was recognized with a Silver American Advertising Award for its impactful approach to user experience during critical moments.