Case Study: Staples secures marketing automation approval with Chapman Bright and Marketo

Staples - Customer Case Study

Staples EMEA, an international commerce organization, was undergoing a digital change and needed to build a business case for marketing automation. Their challenge was navigating a complex international matrix structure with varied sales departments, dozens of disparate websites, and different country-specific ERP systems, all while identifying a solution that could be managed by their existing workforce without new hires.

As a sub-contractor, Chapman Bright conducted weeks of in-depth interviews with international stakeholders to map the IT landscape and define a roadmap. The resulting business case, which included high-value use cases, was approved by the investor board. With support from Chapman Bright, the Marketo platform was selected as it met all technical and organizational requirements.

Staples

Wouter Hartman

Head of Marketing Excellence