Case Study: PinkRoccade achieves faster, more efficient sales with Marketo and Chapman Bright

PinkRoccade - Customer Case Study

The customer, PinkRoccade, a software provider for the public sector, faced increased competition and a shrinking market. Chapman Bright worked with them to implement Marketo to enable a more personalized marketing approach and better understand buyer stages to meet changing customer expectations.

The solution involved a quick Marketo deployment by Chapman Bright, including a behavioral lead scoring model and nurture campaigns. This provided sales with better-qualified leads, resulting in a 72% conversion rate in one campaign and a more efficient, cost-effective sales process for their long sales cycles.

PinkRoccade

Cora Schreuders

Business Analist