Case Study: Tubes & Pipes thyssenkrupp Materials Services GmbH accelerates digital B2B sales with Chapman Bright and Marketo Engage

Leveraging marketo and ecommerce To innovate digital B2b sales methods for the traditional Metals industry and Generate success

The customer, thyssenkrupp Materials Services GmbH, a major materials distributor, faced challenges from increasing competition and a shift towards digital sales in the traditional metals industry. Their specific goals were to launch a new digital webshop for aluminum products and to better understand a B2B audience unaccustomed to online ordering. Chapman Bright was engaged to help implement a marketing automation solution to support this new digital approach.

Chapman Bright implemented a pilot project using Marketo Engage, which involved setting up the platform and connecting it to the customer's new standalone webshop. This solution enabled automated campaign workflows and provided the tools for data-driven experimentation. The project was a success, resulting in a highly satisfactory number of webshop visitors within two months. Impressed by the results, thyssenkrupp Materials Services decided to expand the implementation of Marketo Engage to other ecommerce parts of their organization.

Tubes & Pipes thyssenkrupp Materials Services GmbH

Bob Adams

Marketing Manager