Case Study: Dassault Systèmes achieves a global best-practice marketing automation roadmap with Chapman Bright

Leveraging marketing automation success management learnings to the whole group

Dassault Systèmes faced the challenge of integrating new acquisitions, like Quintiq, and providing them with a modern marketing engagement platform. Their goal was to assimilate Quintiq's best practices with Marketo and Salesforce to create a superior marketing automation environment for all its subsidiaries, moving away from their legacy on-premise systems. Chapman Bright was engaged to help address this.

Chapman Bright executed international discovery workshops with Dassault Systèmes to uncover marketing automation best practices. This resulted in a blueprint and a redesigned MarTech roadmap to establish a global best-practice environment. The measurable impact included a tripling of revenue attribution from multi-lingual engagement programs, which also won a Killer Content Award. Chapman Bright enabled this transformation through strategic alignment and constant innovation.

Dassault Systèmes

Rob Tersteeg

VP Global Sales Ops