Case Study: innogy SE achieves rapid Marketo Engage implementation and scalable nurture campaigns with Chapman Bright

innogy SE - Customer Case Study

The customer, innogy SE, faced a challenge with its bit.B business line, which needed an efficient method to identify sales-ready leads and improve conversion rates. To address this, they turned to vendor Chapman Bright and the Marketo Engage platform to quickly scale up their marketing operations.

Chapman Bright implemented a solution by leveraging existing Marketo Engage programs from another innogy subsidiary. This allowed for the rapid launch of a drip nurture campaign within just two weeks, demonstrating the scalability of the platform. The vendor's work proved the enterprise flexibility of Marketo Engage, saving significant time by repurposing content and effectively connecting the new instance to an existing one.

innogy SE

Martin Sinning

Sr. B2B Marketing