Case Study: DHL Express improves data-driven marketing decisions with Marketo and Chapman Bright

Improve global employee digital savviness and enable data driven marketing decisions

DHL Express, a leading global logistics company, faced a challenge with fragmented digital marketing approaches, a lack of systems integration, and little governance across its many international markets. To improve lead generation and enable data-driven marketing decisions, they partnered with vendor Chapman Bright to implement a pilot of the Marketo Engage platform, moving away from traditional email and landing page tools.

Chapman Bright focused on a successful pilot in the Netherlands before leading a global rollout of Marketo. Their solution involved configuring the platform, training staff, and creating a scalable architecture with a templatized onboarding process. The implementation of Chapman Bright's Chaploop™ agile method accelerated momentum, leading to a significant increase in new leads generated that matched revenue growth. Chapman Bright's efforts successfully established multiple new country teams and improved lead flows across different markets.

DHL Express

Pieter van Ouwerkerk

Marketing Director