Case Study: Essent N.V. automates acquisition and retention campaigns with Chapman Bright and Marketo Engage

Implementation of marketo engage To support and automate campaigns For acquisition and retention In the pressured energy market

Essent, a large Dutch energy company, faced profitability challenges in its B2B segment due to market pressures. They had a specific need to support and automate campaigns for customer acquisition and retention as part of a major new application rollout. To meet this challenge, they selected marketing automation platform Marketo Engage and partnered with the vendor Chapman Bright for its implementation.

Chapman Bright implemented Marketo Engage in an agile process across three sprints, integrating it with Essent's new customer system. This solution enabled the swift execution of successful automated campaigns. The measurable impact was demonstrated in one campaign to reconfirm direct debit details, which achieved a 49% response rate from contacted customers and significantly reduced the manual workload for the operations team.

Essent N.V.

Kim Terpstra

Product Owner