Case Study: Magnitude Inc. consolidates multiple business units and accelerates growth with Chapman Bright and Marketo Engage

How to enable collaboration and cross-selling between lines of business with Marketo Engage

A major software provider, Magnitude Inc., faced challenges after several acquisitions left them with disparate marketing and sales technologies. This made cross-selling, performance comparison, and collaboration between brands difficult, limiting future growth. They engaged vendor Chapman Bright to help consolidate their business units onto a single marketing engagement platform.

Chapman Bright advised on how to migrate multiple lines of business onto the Marketo Engage platform without increasing licensing costs or causing business disruption. The initial focus was on EMEA, and within three months, all websites and mailing tools were migrated. Following this success and a shift in leadership, Magnitude accelerated its global consolidation onto Marketo Engage and Salesforce, making the company ready for future growth.

Magnitude Inc.

Jan Streefland

Senior Project Manager Integrations