Case Study: Portbase improves marketing efficiency and productivity with Marketo Engage and Chapman Bright

How the implementation of marketo engage contributed to The improvement of marketing efficiency and productivity

Portbase, a non-profit organization managing the IT and logistics for Dutch ports, faced significant challenges due to Brexit. Their existing Email Service Provider tools were inadequate for launching the urgent and complex campaign required to inform customers about new legislation and secure contract signings. This need, alongside a desire to improve overall marketing efficiency and customer journey management, led them to partner with vendor Chapman Bright to implement the Marketo Engage platform.

Chapman Bright implemented Marketo Engage using a unique two-phased approach to meet the urgent Brexit deadline, going live in just two weeks. The solution included a phased data integration to consolidate Portbase's disparate data sources, which improved data consistency and management. This implementation led to a major increase in marketing efficiency and productivity, resulting in significant cost reduction for the sales department and very few customer complaints despite the disruptive changes. The vendor also created a scalable umbrella process for onboarding and customer communications that could be applied to future products and services.

Portbase

Donald Baan

Manager Business Development