Case Study: Deloitte strengthens digital marketing capabilities with Chapman Bright and Marketo

How Chapman Bright supports the MarTech journey of Deloitte

Deloitte faced challenges with its large number of Marketo users who had varying skill levels and high turnover, leading to inconsistent use of the platform and an inability to make data-driven decisions. With limited internal resources, this hampered knowledge sharing and the execution of lead management strategies, a problem accelerated by the need to pivot to digital events using Zoom during the COVID pandemic. They engaged the vendor Chapman Bright to help support their digital transformation and grow their team's digital skills.

Chapman Bright integrated with Deloitte's digital marketing team to support daily operations and implement a new way of working. Their solution involved restructuring local roles, enabling an offshoring team in India, architecting training processes, and establishing regular innovation cycles. The results included increased capacity for the team, the successful rollout of clear guidelines for Zoom webinars and a new preference center, and the establishment of periodic training and coaching for users.

Deloitte