Case Study: Bial gains momentum in commercial digital transformation with Chapman Bright

How Bial gained momentum in commercial digital transforrmation

Bial, a mid-size pharmaceutical company, sought to accelerate its commercial digital transformation to better engage with healthcare professionals online and compete more effectively. Their traditional methods were not meeting the evolving digital needs of their audience. They partnered with vendor Chapman Bright and its Chaploop™ methodology to address this challenge.

Chapman Bright conducted a comprehensive assessment of Bial's current state and defined a multi-year roadmap to close the capability gap. The solution included organizing online events to energize stakeholders and build momentum. As a result, Bial developed a clear plan with nearly 20 digital projects and achieved an average customer satisfaction score of over 9 out of 10 from its directors and CIO, creating widespread enthusiasm for the transformation. Chapman Bright provided the guidance needed to gain this crucial momentum.

BIAL

Ricardo Oliveira

Global Marketing Manager