Case Study: Fed Square engages visitors with Seagull TV interactive Big Screen activation with Chaos Theory Games

Fed Square drives 30+ daily players with Chaos Theory Games

Fed Square, a major public square in Melbourne, needed a development partner to create gamified elements and 3D art assets for an interactive activation on its Big Screen. The challenge was to combine original digital content and AR games into an installation that would attract visitors to sing, dance, and play. Chaos Theory Games was brought on as the development partner to help create this experience.

Chaos Theory Games developed Seagull TV, a suite of interactive content featuring an AR game called Beachball Bonanza and an animated music video for a seagull boy-band named GULL5. The solution used skeletal tracking and AI to allow multiple players to interact simultaneously. The results were highly engaging, with over 30 people playing together daily, captivating visitors through joy, music, and movement.

Fed Square