Case Study: CommBank helps kids improve financial capability with Chaos Theory Games

CommBank boosts learning completion from 22% to 77% with Chaos Theory Games

CommBank's Kit app, a financial education and pocket money platform for kids, faced the challenge of making its educational content more fun and engaging to improve learning retention. They partnered with vendor Chaos Theory Games to leverage specialized gamification expertise and integrate game mechanics into their existing app under an accelerated timeframe.

Chaos Theory Games implemented a collaborative design and dynamic content system, co-creating a gamified learning platform called Kit Money Quests. This included narrative-driven quests, minigames, and a customizable avatar system. The solution led to a highly successful result: the completion rate for the app's learning content increased dramatically from 22% to 77% following the launch.

CommBank (Kit Built by CommBank)