Case Study: William Russell achieves a stronger, more cohesive brand with Chaos Design

William Russell maintains Google SERP rankings with Chaos Design brand refresh

William Russell, a specialist expatriate insurance provider, faced increased competition from new divisions of generalist insurers. To re-energize its brand identity and re-establish its market leadership, the company engaged the vendor Chaos Design for a brand refresh, creative strategy, and implementation.

Chaos Design developed a fresh, contemporary brand based on a new global proposition and applied it across all communications. The solution included a full responsive website, a suite of brochures, and the reskinning of third-party software. The results were highly positive, giving William Russell a striking and cohesive brand. Chaos Design also ensured the new website maintained its Google search rankings post-launch.

William Russell