Case Study: Sony strengthens B2B brand consistency and communications with Chaos Design

Sony strengthens B2B brand consistency over 12 years with Chaos Design

The customer, Sony, required a cohesive brand strategy and marketing framework for its B2B divisions across EMEA. Their challenge was to articulate a common B2B proposition and ensure its consistent adoption across multiple countries and agencies. Chaos Design was engaged to provide brand consultancy, create comprehensive guidelines, and develop fresh design templates.

Chaos Design delivered a global B2B branding and communications framework, redefining Sony's brand architecture with the new proposition "The Power of Imagination." The solution included creating brand guidelines, sub-branding for new products like 'Finity,' and a digital asset management site. This resulted in a successful multi-agency rollout and training, ensuring seamless adoption. The project was deemed a solid success, saving the business time and budget while effectively aligning asset usage and storage across all regional offices.

Sony