Case Study: Experience Guildford boosts town awareness and footfall with Chaos Design branding

Experience Guildford wins 83% yes vote with Chaos Design

The customer, Experience Guildford, is a Business Improvement District serving over 600 local businesses and needed to launch its brand to encourage consumer spending in the town. The vendor, Chaos Design, a UK Top 50 creative branding agency, was chosen as the partner to help activate the brand.

Chaos Design named the organization and created its branding, including a logo mark, advertising, a new website, and experiential activities. They also ran a crucial marketing campaign to secure a successful ballot vote for the BID's status. The campaign achieved a top UK result, with 83% of businesses voting yes by number and 91% voting yes by rateable value.

Experience Guildford