Case Study: Dartmouth Business Improvement District boosts Dartmouth tourism visibility with Chaos Design

Dartmouth Business Improvement District puts Dartmouth on the tourist map over 3 years with Chaos Design

The Dartmouth Business Improvement District, a local organization dedicated to promoting the town, needed to increase tourism and put Dartmouth firmly on the map. They engaged the branding agency Chaos Design to develop a comprehensive destination branding and marketing strategy.

Chaos Design created the dynamic "DARTMOUTHEVERYTIME" brand proposition and executed a multi-channel advertising campaign, including national railway ads. The vendor also advised on integrating the client's website with an existing tourist site to create economies of scale. Through negotiated discounted advertising rates, Chaos Design ensured the campaign was delivered within budget, successfully working to increase awareness of Dartmouth as a tourist destination.

Dartmouth Business Improvement District