Case Study: Virgin Money achieves stronger broker relationships and actionable insights with Chaordix

Virgin Money Connects with Independent Brokers to Improve Service

Virgin Money, the U.K. financial services firm that sells many products through independent mortgage brokers, needed a way to build loyalty, encourage product distribution, and gather expert insight from intermediaries. To solve this, Virgin Money partnered with Chaordix to create an invite‑only Intermediary Hub community platform that would connect decision‑makers with brokers across the market.

Chaordix launched the Intermediary Hub, recruiting a network of 500+ UK brokers and creating a two‑way dialogue with direct access to Virgin Money brand ambassadors and subject‑matter experts. The community improved brokers’ product knowledge and ability to serve clients, helped drive revenue and cost recovery, revealed gaps between brand promise and reality, and established an ongoing, highly engaged communications channel that surfaced actionable insights for future programs.

Virgin Money