Case Study: B2B Secure generates end-user demand with Channext

How B2B Secure Uses Channext to Generate End-User Demand

B2B Secure, a provider of IT security solutions, faced a challenge with a time-intensive and costly traditional marketing approach. Their method of sending physical mailings to generate demand for their offerings was effective but not truly profitable due to the high amount of time invested. They needed a more efficient way to create end-user demand.

The vendor Channext implemented its partner marketing platform to run online campaigns on behalf of B2B Secure and its suppliers. This solution required hardly any time investment from B2B Secure and resulted in significantly more traction for their products and services. Channext delivered substantial value by generating a lot of new business and activity from potential new customers, which both B2B Secure and its suppliers found highly effective.

B2B Secure

Luc Hullegie

B2B Secure