Case Study: Probely streamlines channel management with Channelyze

Probely - Customer Case Study

Probely, a web application security company, was facing challenges managing its fast growth and expanding two-tier distribution channel. They were using HubSpot CRM, which was not suited for handling complex channel partner relationships, leading to difficulties in managing leads, deals, and communications with distributors and resellers. This administrative burden was constraining their reach and slowing their expansion into new markets.

To solve this, Probely implemented Channelyze's PRM (Partner Relationship Management) solution. Channelyze automated their channel procedures, replacing error-prone manual methods like emails and spreadsheets. This allowed Probely's team to focus on strategic business activities like go-to-market strategy instead of administration. As a result, Probely has successfully expanded its partner network into numerous international markets, including the US, Canada, Latin America, and South Korea, at a steady and controlled pace.

Probely

Filipe Silva

Head of Sales