Case Study: Phrozen boosts loyalty members and customer lifetime value with Channelwill (TrustWILL)

Phrozen achieved 18K+ program members and 46% customer lifetime value with Loloyal & Trustoo.io

Phrozen, a Taiwanese 3D printing company, faced challenges in cultivating a loyal customer base as it expanded into new competitive markets like the U.S. and Europe. The company needed a way to leverage its existing customers to attract new leads, improve engagement, and consolidate social proof to stand out against competitors offering lower prices. To address this, Phrozen turned to vendor Channelwill (CWILL) and implemented its TrustWILL Loyalty and TrustWILL Reviews apps.

By using CWILL's integrated loyalty and review programs, Phrozen incentivized repeat purchases and customer engagement. The solution successfully cultivated a large base of loyal members and collected extensive user-generated content. The results were significant, including over 18,600 new loyalty members, a 50% increase in member purchase average order value, a 38% redemption rate, and a €40,000 increase in retention revenue, dramatically boosting the company's customer lifetime value by 46%.

Phrozen

Tien-Yu Lee

Marketing Manager