Case Study: Myvpro boosts repeat purchases and retention with Channelwill

Myvpro Saw a 30%+ Increase in Repeat Purchase Rate with Loloyal, Trustoo.io, And ParcelPanel Returns

Myvpro, a leading e-cigarette online retailer, faced the challenge of increasing customer lifetime value by converting its base of one-time shoppers into loyal customers. Their disjointed tech stack made it difficult to manage customer data, improve engagement, and streamline their returns process, which was further complicated by new shipping regulations. To address this, they partnered with vendor CWILL and implemented its TrustWILL and ParcelWILL applications.

CWILL's solution involved using its TrustWILL Loyalty app to create rewards and referral programs and its TrustWILL Reviews app to collect user-generated content. The ParcelWILL Returns & Exchanges app automated and streamlined the post-purchase experience. This integrated approach yielded significant results for Myvpro, including a 30%+ increase in repeat sales, over 73,000 registered loyalty members, and an additional $35,000 in retention revenue, demonstrating a successful boost in customer loyalty and overall sales.

Myvpro

Hailie Upton

Customer Service Representative