Case Study: Grundig boosts referrals and cuts CAC by 50% with Channelwill Loyalty & Referrals

Grundig E-bike Lowered CAC by 50% with a Gamified Loyalty Program

Grundig E-bike, a sub-brand of the long-established German consumer electronics company, was a newcomer to the highly competitive e-bike market. Their challenge was low brand awareness compared to established players, which hindered initial growth and made customer acquisition difficult. To address this, they partnered with the vendor CWILL to implement a gamified loyalty program using its Loyalty & Referrals service to harness the power of their customer base.

CWILL's solution involved creating a branded "G Points" loyalty currency and a "Piggy Bank" gamification system to incentivize customer actions. The program encouraged user-generated content and social sharing by rewarding points for reviews and posts. A compelling referral program and options to redeem points for charitable donations reinforced brand values. This strategy resulted in a 30% conversion rate from referrals, a 50% reduction in customer acquisition costs (CAC), and an 85% increase in customer lifetime value for Grundig E-bike.

Grundig