Case Study: CTRL achieves 78% repeat purchases with ParcelWILL by Channelwill

CTRL Achieved 78% Repeat Purchases with ParcelPanel

CTRL, a dynamic meal replacement brand for gamers and content creators, faced significant challenges with shipment transparency and a cumbersome order tracking process. This negatively impacted customer trust and repeat purchase rates. To overcome this, CTRL partnered with vendor Channelwill and implemented their ParcelWILL solution to automate tracking and improve the post-purchase experience.

By implementing Channelwill's ParcelWILL, CTRL gained an on-brand tracking page seamlessly integrated with Shopify. This solution led to a massive 78% increase in repeat purchases, which drove the sale of an additional 4 million meals. Channelwill also helped CTRL achieve an 82% higher tracking efficiency and reduce its customer service workload by 25%, enabling significant business growth.

CTRL

Claire Sigmon

Vice President of Operations & Business Development