Case Study: Brother Mobile Solutions drives channel growth with Channeltivity

Matt Moriarty

Brother Mobile Solutions, a provider of mobile printers, faced challenges in managing its channel partner program due to changing buyer behavior and a lack of visibility into partner activity. To address this, they worked with the vendor Channeltivity to implement its PRM platform to gain better control and improve engagement.

The solution from Channeltivity provided a centralized partner portal for deal registration, lead distribution, and tracking metrics. This resulted in double-digit sales growth for Brother's partner tiers and significantly increased partner interaction, providing clear visibility into which partners were truly engaged.

Brother Mobile Solutions