Case Study: tado° increases online sales with ChannelSight

tado° increases online sales 38% with ChannelSight

The customer, tado°, a German smart home technology company, faced the challenge of low sales conversions on its website despite strong digital marketing traffic. An online survey revealed that a majority of potential customers preferred to purchase from familiar retailers like Amazon. tado° partnered with the vendor ChannelSight and its Where To Buy service to address this issue.

ChannelSight's solution integrated technology that directed shoppers from the tado° website directly to their preferred retailer's product page, all while tracking the customer journey. This provided tado° with valuable insights into customer behavior and demographics. The results were highly successful, leading to a 38% increase in online sales and a return on investment within just nine months of implementation.

tado°