Case Study: tado° boosts online sales conversions with ChannelSight Where To Buy

tado° - Customer Case Study

tado° is a German smart home company specializing in energy-efficient thermostats, air conditioning controls, and related software. Although its website attracted growing traffic across key European markets, the company struggled to turn visitors into webshop sales, with many shoppers leaving to buy from familiar retailers instead. ChannelSight was brought in to help address this conversion problem with its Where To Buy solution.

ChannelSight integrated tado°’s website with 11 markets and 37 retailers, enabling shoppers to move seamlessly to their preferred online store while giving tado° visibility into the customer journey and buying behavior. The result was a significant lift in performance, with benchmark conversion rates rising to 12% versus 5.2% and average order values also coming in above benchmark, while strengthening tado°’s understanding of its customers and market position.

tado°

Jesco Reb

Head of Online Marketing