Case Study: Schneider Electric boosts conversion rates with ChannelSight

Schneider Electric boosts conversion rates to 4x industry average with ChannelSight

Schneider Electric, a global energy management and electrical equipment company, faced the challenge of optimizing its omnichannel customer journey and transitioning to a B2B2C eCommerce model. Their traditional B2B route to market through electrical wholesalers lacked digital maturity. To address this, Schneider Electric implemented ChannelSight's Where to Buy solution to bridge the gap between its brand website and its distributors' online stores.

ChannelSight's solution directed website traffic to approved distributors by placing Where to Buy buttons on product pages, simplifying the path to purchase. This implementation led to transformative results for Schneider Electric, including conversion rates that reached over four times the industry average. The solution also drove a 75% increase in online sales and a 2.5x revenue increase, while significantly strengthening brand loyalty and customer relationships.

Schneider Electric