Case Study: Perrigo achieves data-driven eCommerce growth with ChannelSight

Pharmaceutical company builds a data-driven eCommerce strategy with ‘Where to Buy’ technology

Perrigo, a global healthcare supplier in the pharmaceutical sector, wanted to strengthen its digital and eCommerce strategy beyond branded search and better understand how its marketing efforts were driving conversions. Working with ChannelSight, Perrigo looked to gain visibility into sales data, consumer journeys, and the effectiveness of its online channels, particularly for its NiQuitin brand.

ChannelSight implemented its Where To Buy solution to provide measurable insights into brand awareness, channel performance, and conversions, helping Perrigo optimize the consumer journey and reduce unnecessary clicks to purchase. The results included a 133% increase in organic traffic to the NiQuitin website year over year (2019 vs. 2020), along with a data-driven blueprint Perrigo can roll out across other brands.

Perrigo

Simon Swan

Head of Digital and eCommerce