Case Study: Perrigo builds a data-driven eCommerce strategy with ChannelSight Where To Buy

Perrigo boosts NiQuitin organic traffic 133% with ChannelSight

Perrigo, a global pharmaceutical and consumer self-care company, faced the challenge of building a data-driven eCommerce strategy to widen its brand awareness and drive online conversions. The company lacked visibility into the effectiveness of its digital investments and needed to understand the consumer journey from its website to retailer sales. To address this, Perrigo implemented ChannelSight's Where to Buy solution to gain measurable insights and track consumer behavior.

ChannelSight's solution provided Perrigo with in-depth data and visibility across its digital channels, enabling the company to optimize the consumer path to purchase. The implementation for the NiQuitin brand resulted in a 133% year-over-year increase in organic website traffic. ChannelSight gave Perrigo valuable insights into consumer behavior and retailer conversions, helping the company create a blueprint for a successful, data-driven eCommerce strategy that could be rolled out across its entire brand portfolio.

Perrigo