Case Study: Kids2 boosts retail conversions with ChannelSight

Kids2 boosts where-to-buy conversion to 9.7% with ChannelSight

Kids2, a leading infant and baby product company, lacked a direct-to-consumer sales presence and needed a digital commerce solution to engage consumers and measure product-level sales data across its retail partners' websites. To streamline the path to purchase, they partnered with ChannelSight and implemented its Where to Buy solution.

ChannelSight's solution provided Kids2 with visibility into over 800 SKUs across key retailers, offering insights into consumer behavior and campaign performance. This resulted in an overall conversion rate of 9.7% and an Amazon conversion rate of 13%. Kids2 also used ChannelSight's Shoppable Media landing page builder, which cut the time to launch new pages in half and provided sales-based measurement.

Kids2