Case Study: Integral Memory achieves clearer ROI tracking and higher conversions with ChannelSight Where to Buy

Integral Memory boosts conversion rate by 9.3% with ChannelSight

Integral Memory, a UK-based technology brand specializing in memory solutions, faced the challenge of its website being a non-transactional resource that stopped short of a purchase journey. This gap hindered conversions and made it impossible to quantify the ROI of digital marketing campaigns. To address this, Integral Memory implemented ChannelSight's Where to Buy platform.

The ChannelSight solution created a seamless bridge to purchase with a sticky "Buy Now" button and dynamic retailer listings. This provided Integral Memory with visibility into off-site sales and campaign ROI. As a result, the company increased its conversion rate by 9.3% over three years and gained the data needed to optimize retail partnerships and marketing spend.

Integral Memory