Case Study: BSH improves ecommerce insights and consumer experience with ChannelSight

BSH Optimizes their eCommerce Strategy with a Where to Buy solution

BSH, a global consumer goods leader in appliances, wanted to improve its ecommerce strategy and online customer experience while gaining deeper conversion and retailer performance insights. In 2014, BSH turned to ChannelSight and its Buy Now technology to replace an earlier solution that lacked the advanced insights and crawler functionality the team needed.

With ChannelSight’s Buy Now solution, BSH gained easy access to retailer data, powerful sales conversion and comparison reporting, and visually clear dashboards to support planning and product performance improvements. The result was a more streamlined path to purchase for consumers, stronger retailer relationships, and better support for BSH’s digital transformation and future ecommerce growth.

BSH

Sabine Boenisch

Solution Design Manager