Case Study: Surescripts speeds up marketing insights with ChannelMix

Surescripts finds marketing insights faster with analysisready data from ChannelMix

Surescripts, a company operating over 20 marketing platforms, faced a significant challenge in evaluating its multi-channel marketing programs. The process of aggregating data from these diverse sources was difficult and time-consuming, making it hard to track performance and invest their budget wisely. They turned to the vendor ChannelMix and its Platform to find a solution.

ChannelMix implemented a solution that automatically captured data from all marketing platforms, creating unified, analysis-ready datasets. This data was piped into daily-updated Tableau dashboards, giving Surescripts a single view to analyze performance by program, channel, or segment. The results provided by ChannelMix enabled faster reporting for stakeholders through self-service dashboards and freed up the marketing team to perform more big-picture analysis on the entire customer journey.

Surescripts

Kristen Duncan

Campaign Program Manager