Case Study: Tinuiti Achieves Faster Marketing Analytics and Cross-Channel Insights with ChannelMix

How Tinuiti produces pinpoint-accurate insights while managing data from more than 100 sources

Tinuiti, a leading digital marketing agency, was challenged by the immense volume of data from over 100 marketing sources. This overload forced its analysts to spend 70-80% of their time on manual data preparation and management in Excel, preventing them from performing higher-level, cross-channel analysis for their clients. To address this, they turned to the ChannelMix platform from Alight Analytics.

ChannelMix automated the aggregation and management of Tinuiti's marketing data, creating a single source of truth. This solution freed analysts, reducing data prep time to just 20-30% of their workload. The reclaimed time allowed Tinuiti to provide clients with always-on Tableau dashboards and develop advanced cross-channel attribution and forecasting models, significantly enhancing their analytical capabilities and strategic value.

Tinuiti

Andrew Richardson

Vice President of Analytics and Marketing Science