Case Study: NBA achieves faster, more detailed social insights with ChannelMix

How The NBA Develops Game-Changing Social Insights with ChannelMix

The NBA's Content Strategy and Business Intelligence team faced a significant challenge in leveraging their massive social media data due to extremely time-consuming manual data collection and reporting processes. Staff spent up to 80% of their time gathering data from various platforms, which prevented them from performing meaningful analysis to optimize content. To overcome this, they partnered with the vendor ChannelMix to automate their data aggregation.

ChannelMix implemented an automated data aggregation solution using its platform to collect data from all of the NBA's social sources via API integrations. This provided the team with more granular insights and ready-to-use datasets for Tableau dashboards, transforming reports that took weeks into self-service updates available daily. As a result, the NBA's analysts shifted their focus from data gathering to analysis, enabling them to use real-time data to understand fan preferences and develop a more effective content strategy. The solution processes over a billion rows of data across more than 500 unique datasets.

NBA

Iveta Karapetian

Senior Manager for Digital Data and Analytics