Case Study: Infinity Marketing boosts analytics efficiency and revenue with ChannelMix

How Infinity Marketing quickly turned insights into a successful business

Infinity Marketing, a South Carolina-based marketing agency, wanted to build a profitable analytics practice. Their challenge was that their team was spending most of its time on manual reporting and data collection instead of analysis, preventing them from generating the valuable, billable insights their clients wanted. They needed a more automated and efficient way to unify data from across all marketing channels.

To solve this, Infinity Marketing implemented the ChannelMix marketing intelligence platform. ChannelMix automated data collection and reporting, which freed the agency's team to focus on analysis and strategy. As a result, time spent on data management dropped to just 5% of their week, allowing them to develop a tiered analytics service that became a significant profit center. This new capability helped them win new business and deepen client relationships.

Infinity Marketing

Meghan Dimas

Analytics Manager