Case Study: Gatesman achieves faster, more efficient marketing analytics with ChannelMix

Gatesman shows clients how marketing investment drives bottom-line results

Gatesman, a full-service agency, struggled to efficiently prove marketing ROI to its clients because manually aggregating data from numerous disconnected platforms was time-consuming and prone to error. This created bottlenecks that prevented their dashboards from providing the timely, transparent insights their clients demanded. To solve this, they turned to Alight Analytics and its ChannelMix marketing intelligence platform for a more automated data solution.

Partnering with Alight Analytics provided Gatesman with a holistic solution combining the ChannelMix platform for automated data aggregation and a team of experts for support. This eliminated manual data prep, allowing the agency to deploy daily-refreshed dashboards that clearly show campaign impact, leading to thrilled clients and the ability to optimize campaigns swiftly. The success has made analytics a growth engine for the agency, necessitating the hiring of two additional team members to meet increased demand.

Gatesman

Jenn Miller

Senior Vice President