Case Study: Adidas achieves higher marketing ROI with ChannelMix

Adidas launches cross-channel media reporting to maximize marketing ROI for eCommerce

Adidas, a global athletic brand with over €4.1B in annual online sales, faced a challenge with its siloed and scattered marketing data. Their team was spending excessive time preparing data instead of analyzing campaign ROI. To address this, they partnered with ChannelMix and its platform to gain a holistic view of their marketing performance.

ChannelMix automatically collected performance data multiple times per day from paid search, social, display, and affiliate channels. This data was organized and piped into dashboards, enabling Adidas to rapidly optimize marketing spend and see the value of each channel in driving transactions. The solution provided by ChannelMix freed analysts from data management, giving them greater bandwidth for high-value analysis and allowing for more agile marketing campaigns to increase ROI.

Adidas

Helen Sun

Director, Digital Marketing Analytics