Case Study: Academy Bank demonstrates marketing ROI with ChannelMix

Academy Bank demonstrates marketing's impact on new accounts and loan applications with ChannelMix

Academy Bank, a regional financial institution, needed to prove how its marketing investments led to new customer acquisition for accounts and loans. Their challenge was connecting marketing activities to conversion data that was siloed across various channels and two separate third-party application processing systems. To address this, they turned to ChannelMix and its Platform, Keys, and Pipeline Analytics products.

ChannelMix implemented a solution that involved tagging the application processors' sites to track submissions as conversions. Their platform automatically collected this data along with all other digital marketing spend, centralizing it into a suite of dashboards. This provided Academy Bank with clear proof of marketing's impact, allowing them to attribute results to specific campaigns. The result was a faster time to optimization through daily reporting and greater control over their overall marketing strategy and agency partners.

Academy Bank

Jeff Schutte

Senior Vice President - Director, Digital Marketing & eCommerce