Case Study: YOKA boosts live shopping engagement and sales with Channelize.io

YOKA Equipping Live Stream Shopping to Promote Informed Purchases of Apparel & Footwear Products

YOKA, an apparel and footwear brand, wanted to stand out in a crowded fashion market and better explain its products and unique value to a targeted audience. The company needed a more personalized selling strategy, and it turned to Channelize.io’s Live Stream Shopping Platform to help increase reach while maintaining its close customer relationships.

Channelize.io enabled YOKA to run product-focused live shopping shows around themes like beach fashion, denim wear, new arrivals, and region-centric styles, with different hosts for different sessions and Instagram teasers to build awareness. The results included real-time customer interaction, stronger engagement, more educated shoppers, and higher sales, with the most recent 8 shows delivering an average live engagement rate of about 45%, an average add-to-cart rate of 11%, and a product view rate of 52.5%.

YOKA