Case Study: Poppy Barley boosts engagement and conversions with Channelize.io Live Stream Shopping

Poppy Barley adopted Live Stream Shopping for Selling Footwear & Accessories

Poppy Barley, a certified B Corporation focused on footwear and accessories, wanted a better way to show products live so customers could see real-life usability and buy with confidence. The brand also needed help increasing exposure and reaching more customers, and it worked with Channelize.io for live stream shopping.

Channelize.io implemented its Live Stream Shopping Platform to help Poppy Barley run interactive livestream shopping shows that created a more personalized buying experience and allowed customers to ask questions in real time. One 30-minute show drove a 40% total engagement rate, a 26% add-to-cart rate, and a 65% product view rate, helping improve awareness, engagement, retention, and sales potential.

Poppy Barley