Case Study: Nikol Beauty boosts live shopping conversions with Channelize.io

Mobile Commerce meets Live Shopping Nikol Beauty’s Winning Formula

Nikol Beauty partnered with Channelize.io to bring live shopping and shoppable video experiences into its ecommerce mobile app, moving beyond the common approach of hosting live shows only on a website. The beauty brand wanted a more accessible, engaging way to connect with its loyal audience and drive more interactive commerce.

Using Channelize.io’s mobile-responsive live shopping and shoppable video solution, Nikol Beauty launched live shows, reused UGC from Instagram, TikTok, and Facebook, and added features like product spotlight, add-to-cart, and analytics. The results from an early show were strong: 22.49% of viewers added items to cart, 17.7% of those carts converted to purchases, and live engagement reached 47%, prompting Nikol Beauty to plan more shows with Channelize.io.

Nikol Beauty

Nikol Johnson

Chief Executive Officer