Case Study: Libas achieves higher engagement and sales with Channelize.io Live Shopping

Boosting Buyer Engagement and Sales with Live Shopping

Libas, a renowned women’s apparel brand with more than 35 years in fashion, wanted to strengthen buyer engagement, better communicate its brand story, and drive more sales. To address this challenge, Libas used Channelize.io’s Live Shopping and Video Commerce platform to connect more directly with shoppers through real-time product showcases.

Channelize.io helped Libas run influencer-hosted live shopping shows with pre-promotion on Instagram and website event pages, festive giveaways and discounts, pinned messages for offers and product details, and simulcasting on both its website and Instagram. The first 30-minute live show drew 1,458 viewers with a 7% engagement rate, and the approach expanded reach, converted social followers into shoppers, and improved overall conversion performance.

Libas