Case Study: Seoul Mills Doubles Growth Without Ad Spend with Channel.io

Seoul Mills doubles growth without ad spend with Channel.io

Seoul Mills, a food and beverage brand for Korean immigrants in the US, faced the challenge of growing its e-commerce business during the competitive shift to online shopping, particularly during COVID-19. The company needed to build customer loyalty and manage rising acquisition costs without increasing ad spend.

Using the CRM and live chat features of Channel Talk, Seoul Mills implemented a solution to segment customers and identify their most loyal fans. They created a personalized concierge service for VIPs, referred to as "villagers," to build a strong community. This strategy, facilitated by Channel Talk, led to a doubling of the company's growth rate without any advertising expenditure.

Seoul Mills