Case Study: CosRX Achieves Sustainable Growth and Stronger Customer Engagement with Channel.io

CosRX doubles down on customer experience with Channel.io and wins 80% of sales from international buyers

CosRX, a South Korean cosmetics company, faced the dual challenge of standing out in a highly competitive market and adapting to new digital marketing limitations. They needed to improve direct customer relationships and move beyond reliance on restrictive open marketplaces like Amazon. To achieve this, they implemented Channel.io's all-in-one business communication platform.

Channel.io provided a solution that centralized customer interactions, combining live chat, a CRM, and chatbots to offer personalized, 24/7 service. This allowed CosRX to gather and act on customer feedback (VOC) with unprecedented speed, leading to direct product improvements. The platform helped CosRX achieve sustainable growth by significantly increasing their number of regular customers and discovering new international markets, with 80% of their sales coming from overseas.

CosRX